Rooh Afza Fusion Branding and packaging

Rooh Afza Fusion's new packaging and branding design project by kanchandhankani.com
Rooh Afza Fusion is a mix of classic Rooh Afza with real fruit juice. hence the logo design contains a balance of 2 colours, red representing Rooh Afza and orange representing real fruit juice. This also represents to the playfulness and vibrancy of brand. For the first time Rooh Afza is coming up with an innovation in drink that is in ready to drink packs. hence Rooh Afza Fusion is a drink you can consume out of your home too. The summer beach and feel and out door landscape is shown by the wave like form passing across Fusion letters.

1. branding with out door visualisation and interpretation
2. branding with real fruit + Rooh Afza visualisation and interpretation
• Direct communication (Rooh Afza + real fruit juice)
• Smart colour blocking and content architecture  (red + one variant colour)
• Young vibrant playful and fresh
• Clear branding on pack.
• Tempting look of pack in hot summers. 

Innovation design for heritage brand Rooh Afza coming up soon!
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